Free Templates & Research
Templates and checklists we use on client projects, published in full. No email, no signup. Copy, download, print, or adapt them for your own clients.
Templates and checklists
- SEO Proposal TemplateFree SEO proposal template for agencies and consultants: diagnosis, scope, deliverables, KPIs, timeline and pricing. Copy it or download as Markdown. No email.
- Website RFP TemplateFree website RFP template: goals, scope, technical requirements, budget, timeline and evaluation criteria, so agency quotes are comparable. Copy or download.
- Website Launch ChecklistFree website launch checklist covering content, SEO, forms, analytics, accessibility, performance, security and legal pages. Print it or download as Markdown.
- HIPAA Compliant Website ChecklistFree HIPAA website checklist for medical and dental practices: forms, BAAs, tracking pixels, hosting, email and chat. A practical review list, not legal advice.
Planning a rebuild? Our website redesign checklist covers benchmarks, redirects and what to verify after launch.
Original research
- ChatGPT vs Google local resultsWhich lawyers and dentists ChatGPT recommends, compared with Google's map pack, across 20 US metros.
- AI crawler access indexHow many law firm and dental practice websites block GPTBot, ClaudeBot and PerplexityBot.
- Local SEO statistics, verifiedThe most-cited local SEO stats, traced to their original sources.
- Web design pricing reportWhat US agencies publicly charge for websites, SEO and maintenance.
- Nearshore developer pay indexMedian developer pay in Latin America compared with the US, Europe and Asia.