Free Templates & Research
Templates and checklists we use on client projects, published in full. No email, no signup. Copy, download, print, or adapt them for your own clients.
Templates and checklists
- SEO Proposal TemplateFree SEO proposal template for agencies and consultants: diagnosis, scope, deliverables, KPIs, timeline and pricing. Copy it or download as Markdown. No email.
- Website RFP TemplateFree website RFP template: goals, scope, technical requirements, budget, timeline and evaluation criteria, so agency quotes are comparable. Copy or download.
- Website Launch ChecklistFree website launch checklist covering content, SEO, forms, analytics, accessibility, performance, security and legal pages. Print it or download as Markdown.
- HIPAA Compliant Website ChecklistFree HIPAA website checklist for medical and dental practices: forms, BAAs, tracking pixels, hosting, email and chat. A practical review list, not legal advice.
Planning a rebuild? Our website redesign checklist covers benchmarks, redirects and what to verify after launch.
Original research
- ChatGPT vs Google local resultsWhich lawyers and dentists ChatGPT recommends, compared with Google's map pack, across 20 US metros.
- AI crawler access indexHow many law firm and dental practice websites block GPTBot, ClaudeBot and PerplexityBot.
- Local SEO statistics, verifiedThe most-cited local SEO stats, traced to their original sources.
- Web design pricing reportWhat US agencies publicly charge for websites, SEO and maintenance.
- Nearshore developer pay indexMedian developer pay in Latin America compared with the US, Europe and Asia.
Prefer to have it done?
Rather hand the whole project over?
These templates cover the planning. If you'd prefer a team to take it from brief to launch, start with the service closest to what you're working on.