This is a founding-client offer, and no verified B2B Growth System case study is published yet. We will not borrow outcomes from unrelated work or turn projections into proof. The first permissioned case study will be added only after a client completes the engagement and the underlying acquisition and pipeline data can be verified under the claims-register process.
Turn scattered marketing into a qualified pipeline system
The B2B Growth System is a 90-day strategy-and-execution engagement for established consultancies and expert-service firms. We connect demand capture, landing pages, measurement, and revenue handoffs so your team can see which activity produces opportunities that sales would actually pursue.
Fixed scope direct senior access documented handoff
What the engagement protects
Clarity before production
Decisions tied to the buyer journey
Measurement built into delivery
Evidence status
Proof before promotion.
The problem is usually between the channels
Start with the observable business problem. The right intervention becomes clearer once the friction is named precisely.
A system your leadership team can interrogate
Concrete changes your team and buyers can recognize.
One definition of a qualified opportunity
Marketing and sales agree on the minimum fit and intent signals before campaigns launch. Reports separate raw inquiries from opportunities worth a deliberate follow-up.
Demand captured at the moment of intent
Google Search Ads focus first on the services and problems closest to a buying decision, with negative keywords and geographic controls that protect spend from obvious mismatch.
A clearer path from search to conversation
Priority landing pages continue the promise made in the ad or search result, answer the buyer's evaluation questions, and make the next step proportionate to their level of intent.
Revenue handoffs that preserve context
Forms, source fields, routing, lifecycle stages, and lightweight automation carry useful acquisition context into the CRM instead of reducing every inquiry to a name and email.
Decisions tied to pipeline, not theater
The working scorecard centers qualified opportunities, cost per qualified opportunity, influenced pipeline, and funnel conversion. Clicks and impressions remain diagnostic inputs, never the headline result.
ICP and offer review
Acquisition-economics model
Analytics and CRM-stage audit
Qualified-opportunity definition
Measurement and event plan
Priority landing-page improvements
Google Search Ads architecture
Negative-keyword framework
Lead routing and lightweight automation
Revenue-facing scorecard
SEO and content opportunity roadmap
Next-quarter operating plan
ICP and offer review
Acquisition-economics model
Analytics and CRM-stage audit
Qualified-opportunity definition
Measurement and event plan
Priority landing-page improvements
Google Search Ads architecture
Negative-keyword framework
Lead routing and lightweight automation
Revenue-facing scorecard
SEO and content opportunity roadmap
Next-quarter operating plan
Ninety days, four closed decisions
Each phase closes a decision before the next one begins, keeping scope visible and avoiding expensive surprises.
Typical working stack
Google Ads · GA4 · Google Tag Manager · Looker Studio · HubSpot or Salesforce · Call and form-source tracking · Ahrefs or Semrush
01
Diagnose the commercial constraint
We review the ideal customer, offer, average client value, sales stages, current acquisition mix, analytics, and CRM. The output is a baseline and a ranked constraint list—not a channel wish list. We also agree on the exact conditions that turn an inquiry into a qualified opportunity.
02
Build the measurement foundation
We map the events, source fields, lifecycle stages, and handoffs needed to follow demand from first visit into the sales process. Existing tools stay where they are useful; this is not a disguised CRM migration or software-replacement project.
03
Launch the highest-intent path
We improve the priority landing experience and build Google Search campaigns around commercially relevant problems and services. Campaign structure, match types, negatives, geography, and conversion actions are reviewed together so the account is understandable after handoff.
04
Optimize against lead quality
Search terms, bids, page behavior, and sales feedback are reviewed as one loop. A cheaper lead is not a win when it never progresses. We use qualified-opportunity feedback to decide what to exclude, rewrite, expand, or test next.
05
Hand off or continue
At day 90, you receive the baseline, decisions, account documentation, experiment history, and next-quarter roadmap. If the system has enough signal and the working relationship fits, ongoing optimization starts from $3,000 per month; otherwise your team keeps a documented system it owns.
The engagement shape
Diagnosis and shared definitions
Days 1–15
Measurement, landing path, and campaign build
Days 16–45
Optimization with sales feedback
Days 46–90
Optional ongoing optimization
Monthly after day 90
The 90-day structure assumes an established offer, access to website and analytics systems, timely sales feedback, and enough search demand to learn. Complex CRM cleanup, a full website rebuild, slow approvals, or a market with very limited search volume changes the scope before kickoff—not halfway through delivery.
$8k–$15k for the foundation
The fixed 90-day foundation is typically $8,000–$15,000, based on funnel complexity, landing-page work, tracking quality, and CRM handoffs. Ongoing optimization starts at $3,000 per month. Google Ads spend is paid directly by the client and requires a planned minimum of $5,000 per month so the account has enough signal to learn responsibly. Founding clients pay standard fees and receive an additional attribution workshop plus 60 days of enhanced reporting.
Questions that shape the decision
Clear answers before a sales call, so the conversation can focus on fit rather than fine print.
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Who is the B2B Growth System for?
It is for established US expert-service firms—such as consultancies, agencies, accounting firms, and legal practices—with a proven offer, existing customers, meaningful client value, and a sales process capable of handling new opportunities. It is not designed to validate an unproven offer or manufacture product-market fit.
Related expertise
Make the next decision easier.
Tell us what is working, what is getting in the way, and what the business needs the page to do next.
Apply for the founding cohort