We haven't published a verified clinic-website case study yet. Our healthcare work to date has been in paid acquisition, and we only show a result on a service page once the numbers are confirmed with the client and logged in our claims register. Until then, the HIPAA checklist and guide linked below show how we approach this work.
Clinic website design that books patients without risking their privacy
Patients compare practices on their phone, often in a hurry and sometimes anxious. Your site has to answer three questions fast — do you treat this, do you take my insurance, can I get in this week — while keeping every form, pixel and integration on the right side of HIPAA.
Built for independent practices, specialty clinics and multi-location groups in the US.
What the engagement protects
Clarity before production
Decisions tied to the buyer journey
Measurement built into delivery
Evidence status
Proof before promotion.
Signs your practice website is costing you appointments
Start with the observable business problem. The right intervention becomes clearer once the friction is named precisely.
What changes
Concrete changes your team and buyers can recognize.
Fewer calls, more booked visits
Insurance accepted, new-patient steps, hours and location sit where a patient expects them, and the booking path takes as few taps as your scheduling system allows.
Forms that keep PHI out of the inbox
Intake and appointment requests route through tools that sign a Business Associate Agreement, with encryption in transit and no protected health information in notification emails.
Measurement you can defend
Analytics configured so that public marketing pages are measured and authenticated or appointment flows are not sending patient identifiers to ad platforms.
Pages that win local, high-intent searches
One page per service and per location, written for the questions patients actually type, with structured data that helps search engines understand your practice, providers and hours.
Service and condition page architecture
Location pages with hours, map and directions
Provider profiles with credentials and specialties
Insurance and new-patient information pages
BAA-backed intake or appointment-request forms
Online scheduling or patient-portal integration
Privacy-reviewed analytics and tag configuration
WCAG 2.1 AA accessibility review
MedicalClinic / Physician structured data
CMS training so staff can update hours and providers
Service and condition page architecture
Location pages with hours, map and directions
Provider profiles with credentials and specialties
Insurance and new-patient information pages
BAA-backed intake or appointment-request forms
Online scheduling or patient-portal integration
Privacy-reviewed analytics and tag configuration
WCAG 2.1 AA accessibility review
MedicalClinic / Physician structured data
CMS training so staff can update hours and providers
How we get there
Each phase closes a decision before the next one begins, keeping scope visible and avoiding expensive surprises.
Works with the systems practices already use
Scheduling widgets (e.g. Zocdoc, NexHealth, Jane, your EHR's booking) · BAA-eligible form and intake tools · Patient-portal linking without embedding PHI on the site · GA4 with consent and page-level tag controls · Fast static hosting on a global CDN
01
Map patient questions and data flows
We review your call reasons, services and locations, then list every place the current site collects or transmits patient data — forms, chat, scheduling widgets, pixels — so nothing is migrated blindly.
02
Architect services, conditions and locations
A page structure that mirrors how patients search: by symptom, by treatment, by provider and by location, with no thin duplicate pages for each town.
03
Design for a stressed reader on a phone
Large tap targets, plain language, visible phone number and booking button, and contrast and keyboard support that meet accessibility guidelines.
04
Wire forms, scheduling and analytics safely
We connect your scheduling or EHR-integrated booking, configure BAA-covered form tools, and limit tracking on sensitive pages before launch — not after a complaint.
05
Launch, migrate and hand off
Redirects from every old URL, Google Business Profile updates per location, and a walkthrough so your team can change hours, add a provider or publish a new service page themselves.
Timeline
Discovery, data-flow review & architecture
1–2 weeks
Design & build (single location)
3–5 weeks
Additional locations, providers & integrations
1–3 weeks, partly in parallel
Timelines grow with the number of locations and providers, how your scheduling or EHR vendor exposes booking, and how quickly your compliance contact can review form and tracking decisions.
What it costs
A single-location practice with a clear set of services usually fits our Focused Website tier ($6k–$9k). Multi-location groups, many service lines or scheduling integrations typically land in the Strategic Website tier ($10k–$18k). We quote against your locations, providers and integrations, not a page count.
Questions that shape the decision
Clear answers before a sales call, so the conversation can focus on fit rather than fine print.
01 / 05
Does a clinic website have to be HIPAA compliant?
The website itself isn't 'certified'. What matters is how it handles protected health information. If a form, chat or booking widget collects health details, the vendors behind it should sign a Business Associate Agreement and the data must be encrypted and kept out of ordinary email. Purely informational pages carry far less risk.
Illustrative practice, not a client result
A two-location practice with a clear route to booking
Consider a physical-therapy practice with several clinicians and two offices. The page structure should help a visitor check the service, person, and location without repeating the same copy across every combination.
Service, provider, and location pages
- Service page: explain what the appointment covers, who the service is for, preparation, and which offices provide it. Link to the relevant clinicians and locations.
- Provider page: show the approved bio, credentials, service focus, and working locations. Link back to those services rather than duplicating their descriptions.
- Location page: provide the address, hours, accessibility information, directions, available services, and the appropriate booking route.
The appointment journey
- A visitor lands on the service page and checks whether it fits their needs.
- They confirm a suitable office and clinician using the linked pages.
- A clearly labeled booking button opens the practice-approved scheduling tool. A public marketing form does not ask for a clinical history.
- The scheduling tool explains whether the appointment is confirmed or awaiting staff approval, and provides the next instructions.
The agreed deliverables are the page map, approved content, reusable page templates, booking links or a scoped integration, and launch checks. Clinical advice, credential approval, EHR migration, and compliance certification are outside this website example. Vendor access and any required specialist review are agreed before an integration is quoted.
Further reading
Make the next decision easier.
Tell us what is working, what is getting in the way, and what the business needs the page to do next.
Get a Practice Website Estimate