A brand is not a logo — it is the set of decisions that let a stranger recognize you twice. We build the positioning, the identity system, and the written rules that keep it coherent whoever applies it next.
Two structured revision rounds · full file ownership · written guidelines
What the identity work protects
A position you can defend, not just a look
Consistency after we hand the files over
Existing brand equity, where there is any worth keeping
Evidence status
Chef Batuhan Özkök had genuine expertise and no distinctive way to express it. We built a brand, site, and search architecture around the language he actually uses, rather than the generic vocabulary of his category.
A brand that turns specific expertise into demand, with the identity, interface, and search presence all speaking the same way.
Read the full case studyBrand problems are easy to feel and hard to name. These are the observable versions of the same underlying issue.
What changes when the identity is a documented system rather than a folder of files.
Who you are for, what you do differently, and the words you use to say it — settled and written down, so the whole team describes the business the same way without being coached.
A logo system with the variants real life demands: horizontal, stacked, single-colour, tiny, on dark, on photography. It still reads as you at every size and in every context.
A written guideline document covering palette, type scale, spacing, imagery direction, and tone of voice, so a freelancer or a future hire can produce on-brand work without asking you first.
Consistent application across every surface compounds. The same palette and voice appearing repeatedly is what turns a business someone saw once into one they remember.
Templates and export-ready assets for the things your team makes weekly — social profiles, presentations, stationery, print — in the formats they actually use.
Five stages that settle strategy before form, so the design is arguing for something specific.
What you receive
Vector source files · Full export kit · Colour and type tokens · Written guideline document · Editable templates · Web-ready and print-ready assets
We work through the business, the vision, the values, and the commercial reality — what you sell, who buys it, and what you need them to believe. Nothing visual happens until we can state the brand's job in a sentence you agree with.
We audit the category: how competitors position themselves, what visual conventions the sector has defaulted into, and where there is genuine room to look and sound different without becoming illegible to your market.
Positioning, personality, and messaging are written down and approved. This is the document every later decision refers back to, and it is why the design phase produces an argument rather than a mood board.
The identity system is built: logo and its variants, palette, type, imagery direction, and the applications you need most. We present in context — on real surfaces at real sizes — rather than as a mark floating on white.
You receive the source files, the export kit in every format your team needs, and the written guideline document. Two structured revision rounds are built into the schedule so feedback is consolidated rather than open-ended.
Identity refresh on existing equity
2–4 weeks
Full identity from scratch
4–6 weeks
Identity plus extended applications
6–9 weeks
Guideline documentation
Included, final 1–2 weeks
The schedule depends mostly on how many people need to approve each stage and how quickly feedback arrives consolidated rather than in pieces. Naming work, extensive print applications, or photography direction extend the timeline, and we scope those explicitly rather than absorbing them quietly.
Brand identity engagements typically range from $2,500 to $12,000, driven mainly by how many applications you need designed rather than by the logo itself. This is priced separately from a website project — those start at $6,000 and are listed at three levels on the pricing page. We quote a fixed scope in USD after discovery, including the number of revision rounds, so the price does not move because feedback took a third pass.
What is included, whether your current logo survives, what it costs, and how long it takes.
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Positioning, logo system, color palette, typography, imagery direction, and a written brand guideline document your team and any future vendor can apply consistently.
Tell us who you are for and what you need them to believe. The identity is what makes that legible at a glance.
Let's talk about your brand