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Remove what keeps Google from ranking you

Content and links don't matter if Google can't crawl, render, or index the page. We diagnose and fix the technical layer — crawling, Core Web Vitals, structured data — that content-only SEO can't touch.

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Fixed scope · direct senior access · documented handoff

Technical search architecture with connected crawl paths
Make the site legible to search engines before asking content to perform.

What the engagement protects

Clarity before production

Decisions tied to the buyer journey

Measurement built into delivery

Evidence status

When visibility rises and clicks do not

We published a candid teardown of our own site: four waves of technical and on-page work lifted impressions 5.6× while clicks moved from three to four. The analysis shows why — average position is a weighted mean that a widening long tail drags down, so it hid the fact that no query had reached the top three.

A method for reading search data honestly: position bands and per-page impressions instead of a single average, and a clear diagnosis that the remaining constraint was authority, not on-page work.

Read the full case study

Signs of a technical SEO problem

Start with the observable business problem. The right intervention becomes clearer once the friction is named precisely.

What changes

Concrete changes your team and buyers can recognize.

A crawl budget that isn't wasted

Duplicate URLs, parameter variations, and low-value pages stop competing with your real content for Google's limited crawl attention.

Core Web Vitals in the green

Render-blocking resources, unoptimized media, and layout instability fixed at the source, not papered over with a caching plugin.

Indexation that matches intent

Every page that should rank is indexable and self-canonical; every page that shouldn't (thin, duplicate, parameter-driven) is deliberately excluded.

Structured data that actually validates

JSON-LD audited against both the schema.org spec and what's visibly on the page, so it earns rich results instead of a Search Console warning.

Faster indexing for new content

Internal linking and crawl-budget fixes so a newly published page reaches Google's index in days, not weeks — which matters most for time-sensitive content.

Full technical SEO audit
Crawl budget & indexation analysis
Core Web Vitals remediation
Canonical & hreflang audit
Structured data implementation & validation
XML sitemap & robots.txt review
Redirect chain and loop detection
Monthly technical monitoring (optional)
Full technical SEO audit
Crawl budget & indexation analysis
Core Web Vitals remediation
Canonical & hreflang audit
Structured data implementation & validation
XML sitemap & robots.txt review
Redirect chain and loop detection
Monthly technical monitoring (optional)

How we get there

Each phase closes a decision before the next one begins, keeping scope visible and avoiding expensive surprises.

Tools we use

Google Search Console · Screaming Frog · Core Web Vitals / Lighthouse · Schema.org validators · Log file analysis

01

Crawl the site the way Google does

We run an independent crawl and compare it against Search Console data to find where the two disagree — that gap is usually where the problem lives.

02

Prioritize by impact, not by ease

A quick fix that doesn't move rankings isn't worth doing first. We rank issues by estimated traffic impact, not by which ones are simplest to close.

03

Fix at the source

Root-cause fixes to code, configuration, and architecture — not band-aids that mask a symptom in Search Console while the underlying issue persists.

04

Validate against real crawlers

Every fix is checked against Google's own tools (URL Inspection, Rich Results Test) before we call it done, not just against our own crawler.

05

Monitor for regressions

Technical issues creep back in with every deploy. We can set up ongoing monitoring so a regression gets caught in days, not months.

Timeline

Audit & prioritization

1–2 weeks

Remediation

2–6 weeks, depending on scope

Validation & monitoring setup

3–5 days

Timelines depend heavily on whether fixes require code changes your team implements versus changes we can make directly, and how many templates or page types are affected by each issue.

What it costs

Technical SEO engagements range from a focused audit to ongoing monthly monitoring. Scope depends on site size and how many issues the initial crawl surfaces — we quote after the audit, not before it.

See pricing approach

Questions that shape the decision

Clear answers before a sales call, so the conversation can focus on fit rather than fine print.

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How is this different from your Local SEO or SEO Consulting services?

Technical SEO is the infrastructure layer — crawling, indexation, Core Web Vitals, structured data — that has to work regardless of what content or local strategy sits on top of it. Local SEO and SEO Consulting build on this foundation; they don't replace it.

Related expertise

SEO ConsultingLocal SEOWebsite RedesignConversion Rate Optimization

Make the next decision easier.

Tell us what is working, what is getting in the way, and what the business needs the page to do next.

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