A redesign that tanks your organic traffic is a failed redesign, no matter how it looks. We treat SEO migration and conversion continuity as first-class deliverables, not afterthoughts bolted on after launch across every channel.
Fixed scope · direct senior access · documented handoff
What the engagement protects
Clarity before production
Decisions tied to the buyer journey
Measurement built into delivery
Evidence status
Cimino Restaurant rebranded and had to move domains without losing the rankings the old name had earned. We treated it as a continuity problem first: preserve the ranking URL graph with URL-by-URL 301s, transfer the local signals, then rebuild the customer journey around the new name.
A live migration with every old path mapped to its new equivalent, and the Google Business Profile transferred with its review history intact in three to four days.
Read the full case studyStart with the observable business problem. The right intervention becomes clearer once the friction is named precisely.
Concrete changes your team and buyers can recognize.
A full inventory of existing pages, their traffic, backlinks, and rankings, with an explicit keep, redirect, or retire decision for each one before anything changes.
Conversion research on the existing site — not just a new visual direction — so the redesign fixes real problems instead of just looking different.
301 redirects mapped one-to-one, canonical tags verified, and sitemap updated in the same release — no gap where the old and new sites are both half-live.
Search Console and analytics watched closely for the first weeks post-launch specifically for indexing errors, ranking drops, and redirect issues.
Each phase closes a decision before the next one begins, keeping scope visible and avoiding expensive surprises.
Migration approach
Server-side 301 redirects · Canonical & hreflang verification · Staging-environment SEO QA · Search Console monitoring · CMS/platform migration (any to any)
We measure the current site's traffic, rankings, backlinks, and conversion rates before touching anything — this becomes the bar the redesign has to clear.
Every existing page gets a decision: keep as-is, redesign in place, consolidate, or retire — no page disappears by accident.
Conversion research (analytics, session recordings, and structured feedback where available) informs the new information architecture, not just aesthetic preference.
Redirects are planned and tested in staging before launch, not improvised the day the new site goes live.
We watch Search Console, rankings and conversion data closely for 4–8 weeks post-launch and fix issues fast, before they compound.
Audit, baseline & inventory
1–2 weeks
Design & build
4–8 weeks
Launch QA & monitoring
4–8 weeks post-launch
Timelines widen with site size (page count), whether the platform is changing (for example migrating CMS or hosting provider), how much historical content needs individual redirect decisions rather than bulk rules, and how many stakeholders need to review copy and design before launch.
Redesign scope is driven by page count, whether the platform is changing, and how much SEO migration work the URL inventory turns up. We quote after the inventory, not before it, so the number reflects the real site.
Clear answers before a sales call, so the conversation can focus on fit rather than fine print.
01 / 06
Not if it's planned correctly. Ranking loss during a redesign is almost always caused by missing redirects, changed URLs with no 301 mapping, or content removed with no equivalent replacement — all things a proper URL inventory catches before launch, not after traffic has already dropped.
Tell us what is working, what is getting in the way, and what the business needs the page to do next.
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