No verified redesign case study is published yet for this specific page. We'll add one here once a project completes and the outcome is confirmed with the client — see content/claims-register.md for how we gate proof before it ships.
Website redesign services that protect your rankings
A redesign that tanks your organic traffic is a failed redesign, no matter how it looks. We treat SEO migration and conversion continuity as first-class deliverables, not afterthoughts bolted on after launch across every channel.
Fixed scope · direct senior access · documented handoff
What the engagement protects
Clarity before production
Decisions tied to the buyer journey
Measurement built into delivery
Evidence status
Proof before promotion.
Why redesigns go wrong
Start with the observable business problem. The right intervention becomes clearer once the friction is named precisely.
What changes
Concrete changes your team and buyers can recognize.
Every URL accounted for
A full inventory of existing pages, their traffic, backlinks, and rankings, with an explicit keep, redirect, or retire decision for each one before anything changes.
Redesign informed by what actually converts
Conversion research on the existing site — not just a new visual direction — so the redesign fixes real problems instead of just looking different.
SEO equity carried forward, not reset
301 redirects mapped one-to-one, canonical tags verified, and sitemap updated in the same release — no gap where the old and new sites are both half-live.
Monitored launch, not a launch-and-hope
Search Console and analytics watched closely for the first weeks post-launch specifically for indexing errors, ranking drops, and redirect issues.
Full URL and content inventory
Redirect map (301s, one-to-one)
Conversion research on the current site
Information architecture redesign
Design-system modernization
CMS / platform migration
Pre-launch and post-launch SEO QA
4–8 week post-launch monitoring
Full URL and content inventory
Redirect map (301s, one-to-one)
Conversion research on the current site
Information architecture redesign
Design-system modernization
CMS / platform migration
Pre-launch and post-launch SEO QA
4–8 week post-launch monitoring
How we get there
Each phase closes a decision before the next one begins, keeping scope visible and avoiding expensive surprises.
Migration approach
Server-side 301 redirects · Canonical & hreflang verification · Staging-environment SEO QA · Search Console monitoring · CMS/platform migration (any to any)
01
Baseline everything
We measure the current site's traffic, rankings, backlinks, and conversion rates before touching anything — this becomes the bar the redesign has to clear.
02
Inventory every URL
Every existing page gets a decision: keep as-is, redesign in place, consolidate, or retire — no page disappears by accident.
03
Research before redesigning
Conversion research (analytics, session recordings, and structured feedback where available) informs the new information architecture, not just aesthetic preference.
04
Build the redirect map alongside the design
Redirects are planned and tested in staging before launch, not improvised the day the new site goes live.
05
Launch and monitor
We watch Search Console, rankings and conversion data closely for 4–8 weeks post-launch and fix issues fast, before they compound.
Timeline
Audit, baseline & inventory
1–2 weeks
Design & build
4–8 weeks
Launch QA & monitoring
4–8 weeks post-launch
Timelines widen with site size (page count), whether the platform is changing (for example migrating CMS or hosting provider), how much historical content needs individual redirect decisions rather than bulk rules, and how many stakeholders need to review copy and design before launch.
What it costs
Redesign scope is driven by page count, whether the platform is changing, and how much SEO migration work the URL inventory turns up. We quote after the inventory, not before it, so the number reflects the real site.
Questions that shape the decision
Clear answers before a sales call, so the conversation can focus on fit rather than fine print.
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Will we lose our Google rankings during a redesign?
Not if it's planned correctly. Ranking loss during a redesign is almost always caused by missing redirects, changed URLs with no 301 mapping, or content removed with no equivalent replacement — all things a proper URL inventory catches before launch, not after traffic has already dropped.
Make the next decision easier.
Tell us what is working, what is getting in the way, and what the business needs the page to do next.
Request My Redesign Review