Web Design Pricing Report
What US web design agencies and freelancers actually post on their pricing pages. 237 packages from 63 businesses, each copied from the agency's own site on 2026-09-16.
Key findings
$1,000
median price of each agency's cheapest website package (47 agencies)
$2,500
median of all posted website packages (103 packages)
$160/mo
median website subscription plan (36 plans)
$1,024/mo
median SEO retainer (22 packages)
37 of the 103 website packages were listed as “starting at”, so treat those as floors.
Posted prices by service
| Service | Low | 25th pct | Median | 75th pct | High | Packages (agencies) |
|---|---|---|---|---|---|---|
| Website build (one-time) | $99 | $999 | $2,500 | $5,000 | $45,000 | 103 (47) |
| E-commerce build (one-time) | $699 | $1,471 | $4,995 | $12,749 | $25,000 | 14 (12) |
| Landing page (one-time) | Fewer than 8 packages; withheld | 5 (5) | ||||
| Website subscription (per month) | $49/mo | $102/mo | $160/mo | $293/mo | $899/mo | 36 (17) |
| Maintenance plan (per month) | $15/mo | $62/mo | $149/mo | $500/mo | $4,500/mo | 13 (10) |
| Hosting (per month) | $30/mo | $42/mo | $60/mo | $100/mo | $120/mo | 9 (7) |
| SEO retainer (per month) | $67/mo | $422/mo | $1,024/mo | $2,500/mo | $6,000/mo | 22 (10) |
| Local SEO (per month) | $80/mo | $262/mo | $474/mo | $674/mo | $1,500/mo | 12 (7) |
Website packages by page count
Only packages that state how many pages they include.
| Pages included | 25th pct | Median | 75th pct | Packages |
|---|---|---|---|---|
| 1-5 pages | $644 | $1,125 | $2,499 | 32 |
| 6-10 pages | $999 | $2,772 | $4,050 | 22 |
| 11-20 pages | $1,598 | $2,520 | $5,249 | 12 |
| 21+ pages | Too few packages | 6 | ||
Page count explains less than people assume. Unique page templates, copywriting and integrations are what separate a $1,000 site from a $10,000 one. To estimate your own scope, use the free website cost calculator.
Methodology
- Sample: 63 US web design agencies and freelancers (20 solo, 35 small studios, 8 mid-sized) that publish prices, found through city and industry searches for web design pricing. 17 states identified.
- Every price was copied from the agency's own pricing page on 2026-09-16. Directories, marketplaces, website builders and articles quoting “typical” prices were excluded. We spot-checked a random sample of entries against the live pages.
- Packages are grouped by what they sell. Medians and quartiles only. Groups with fewer than 8 packages are withheld.
- Bias: agencies that publish prices skew small and package-based. Firms that quote only on request, which includes most larger agencies, are not represented, so real market prices run higher than this data at the upper end.
Frequently asked questions
Cite this research
Space Agency. “Web Design Pricing Report: What US Agencies Publicly Charge.” Published 2026-09-16. https://www.spaceagency.online/web-design-pricing-report/
Journalists and researchers may use any figure on this page with a link to this URL. The underlying data is available on request.