We don't have a published, client-verified hotel website case study yet. Our hospitality work has focused on restaurants, and their results aren't evidence for hotel bookings. We'll add a case study here once a lodging project's results are confirmed with the property.
Hotel website design that wins the direct booking
Most guests find you on an online travel agency, then check your website before booking. If your site is slow, the rate looks the same, or the booking engine feels sketchy, they go back and book through the OTA — and you pay the commission.
For independent hotels, boutique properties, inns and B&Bs.
What the engagement protects
Clarity before production
Decisions tied to the buyer journey
Measurement built into delivery
Evidence status
Proof before promotion.
Signs your website is sending guests to the OTAs
Start with the observable business problem. The right intervention becomes clearer once the friction is named precisely.
What changes
Concrete changes your team and buyers can recognize.
A clear reason to book direct
Your direct-booking benefits — best rate, flexible cancellation, a perk at check-in — are stated plainly on every rooms page and in the booking flow.
A seamless booking engine
The booking engine is styled to match, opens without surprises, and shows real-time availability and total price, including taxes and fees.
Rooms and amenities pages that sell
Every room type has the details guests compare — size, beds, view, accessibility — with fast, well-compressed photography.
Local pages that capture trip planning
Guides to the area, events and things to do help you appear earlier in trip planning, not only when someone searches your name.
Booking engine integration and styling
Rooms and suites page template
Amenities, dining and accessibility pages
Packages, offers and direct-booking benefits
Area guide and events content template
Group, wedding or event inquiry forms
Optimized photo galleries and video
Hotel / LodgingBusiness structured data
Booking-engine conversion tracking (where the vendor allows)
CMS training for rates, offers and seasonal updates
Booking engine integration and styling
Rooms and suites page template
Amenities, dining and accessibility pages
Packages, offers and direct-booking benefits
Area guide and events content template
Group, wedding or event inquiry forms
Optimized photo galleries and video
Hotel / LodgingBusiness structured data
Booking-engine conversion tracking (where the vendor allows)
CMS training for rates, offers and seasonal updates
How we get there
Each phase closes a decision before the next one begins, keeping scope visible and avoiding expensive surprises.
Booking engines and tools we work with
Booking engines such as Cloudbeds, SiteMinder, Mews and ThinkReservations · Channel manager and rate parity awareness · Google Hotel Ads / free booking links alignment · Image optimization and lazy loading · Multilingual pages where your guests need them
01
Review your booking mix and engine
We look at your direct vs. OTA share, your booking engine and channel manager, and where guests drop off before designing anything.
02
Define your direct-booking offer
Together we decide what a guest gets for booking direct, so the site can say it clearly instead of just 'book now'.
03
Design around rooms and the experience
Photography-led pages that load fast, with the details guests compare and a booking button that never scrolls out of reach.
04
Integrate and test the booking flow
We style and connect your booking engine, test it on real phones, and set up tracking so you can see direct bookings by source.
05
Launch and keep it seasonal
Redirects, Google Business Profile and metasearch links updated, and training so you can publish packages and events through the year.
Timeline
Booking review, offer & architecture
1–2 weeks
Design & build
3–5 weeks
Booking-engine integration & testing
1–2 weeks, partly in parallel
Timelines depend on your booking engine's styling and tracking options, how much new photography is needed, and the number of room types, packages and event spaces to present.
What it costs
A single property with standard room types and an existing booking engine usually fits our Focused Website tier ($6k–$9k). Properties with dining, events, multiple buildings or multilingual content typically land in the Strategic Website tier ($10k–$18k). Booking-engine subscriptions are paid to the vendor.
Questions that shape the decision
Clear answers before a sales call, so the conversation can focus on fit rather than fine print.
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Will a new website reduce our OTA commissions?
A website can't remove OTAs — they bring you guests you wouldn't otherwise reach. It can win back the guests who already know you and check your site before booking. That depends on a clear direct-booking offer, rate parity awareness and a booking flow guests trust.
Make the next decision easier.
Tell us what is working, what is getting in the way, and what the business needs the page to do next.
Get a Hotel Website Estimate