We haven't published a verified US realtor website case study yet. Our property-sector work so far has been for an advisory firm outside the US, and we don't present results on this page until a client confirms them and they're logged in our claims register.
Realtor website design that wins clients the portals can't
Zillow and Realtor.com will always have more listings. What they can't offer is your local knowledge, your track record and a direct line to you. Your site should make that obvious, keep buyers searching on your domain, and turn sellers into listing appointments.
For independent agents, teams and boutique brokerages in the US.
What the engagement protects
Clarity before production
Decisions tied to the buyer journey
Measurement built into delivery
Evidence status
Proof before promotion.
Why most agent websites don't generate business
Start with the observable business problem. The right intervention becomes clearer once the friction is named precisely.
What changes
Concrete changes your team and buyers can recognize.
Buyers keep searching on your site
A fast, indexable IDX search with saved searches and alerts, so buyers register with you instead of a portal.
Sellers have a clear next step
A home-valuation request and a page showing how you market a listing — photography, pricing strategy, past sales — turn curious owners into appointments.
Neighborhood pages that rank and convert
Original guides to the areas you actually work, with schools, commute and market context, help you show up for local searches and prove you know the market.
Compliant by default
Broker identification, license details, fair-housing language and MLS attribution built into the templates, so every new page starts compliant.
IDX / MLS listing search integration
Saved search and listing alerts
Home valuation request flow
Neighborhood and community page template
Agent or team profile pages with sold history
Listing-marketing page for sellers
Lead routing to your CRM (e.g. Follow Up Boss, kvCORE)
Fair Housing, broker and license disclosures
RealEstateAgent structured data
Analytics events for registrations and valuation requests
IDX / MLS listing search integration
Saved search and listing alerts
Home valuation request flow
Neighborhood and community page template
Agent or team profile pages with sold history
Listing-marketing page for sellers
Lead routing to your CRM (e.g. Follow Up Boss, kvCORE)
Fair Housing, broker and license disclosures
RealEstateAgent structured data
Analytics events for registrations and valuation requests
How we get there
Each phase closes a decision before the next one begins, keeping scope visible and avoiding expensive surprises.
Integrations we work with
IDX providers that support your MLS (e.g. IDX Broker, Showcase IDX, iHomefinder) · Real estate CRMs such as Follow Up Boss and kvCORE · Home-valuation request forms · Google Business Profile and review integration · Fast static pages with server-rendered listing content where supported
01
Position you in your market
We look at the neighborhoods, price points and client types you want more of, and at what local competitors and portals already do, then write a clear reason to choose you.
02
Choose the right IDX setup
We review what your MLS allows and your current IDX vendor's options, then pick the integration that keeps search fast and, where possible, indexable.
03
Build buyer and seller paths
Separate journeys for buyers (search, alerts, buying guide) and sellers (valuation, marketing plan, sold results), each ending in a single clear action.
04
Write neighborhood content worth reading
Area pages based on your knowledge — not scraped stats — that answer what buyers really ask about each community.
05
Launch, connect and hand off
CRM lead routing, Google Business Profile alignment, redirects from your old site, and training so you can add a neighborhood or update your sold list yourself.
Timeline
Positioning, IDX review & architecture
1–2 weeks
Design & build with IDX integration
3–5 weeks
Neighborhood content (first set)
2–3 weeks, in parallel
Timelines depend on your MLS's IDX approval process, how many neighborhoods you want covered at launch, and whether you're moving from a brokerage-provided site with listings and leads to migrate.
What it costs
An individual agent site with IDX and a handful of neighborhood pages usually fits our Focused Website tier ($6k–$9k). Teams and boutique brokerages with multiple agents, custom search or CRM routing typically land in the Strategic Website tier ($10k–$18k). IDX subscription fees are paid to your provider separately.
Questions that shape the decision
Clear answers before a sales call, so the conversation can focus on fit rather than fine print.
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Can my site show MLS listings?
Yes, through an IDX integration approved by your MLS. We work with common IDX providers and follow your MLS's display and attribution rules. The IDX subscription itself is billed by the provider.
Make the next decision easier.
Tell us what is working, what is getting in the way, and what the business needs the page to do next.
Get a Realtor Website Estimate